Recent demand creation (beyond MLS and search portals) marketing examples
Full report of marketing collateral and omni-channel digital marketing plan focused on driving traffic from Facebook, Instagram, and Email Marketing. This is a report for demand creation metrics. Demand satisfaction metrics on the Multiple Listing Service, search portals, and IDX sites are not included.
Intention of Instagram is impressions and solicitations of DMs.
Intention of Facebook is paid ads to gated landing page for lead generation.
Intention of email, by far the best marketing medium, is to call people that interact with the listing landing page.
Also Youtube which is used primarily for hosting purposes.
Different ad copy, collateral, and types of gate pages used on different mediums. Each property report includes a full portfolio review.