3 ways professional photography helps you sell your home faster and for more money
Robert Embley
Founder and Principal Broker. BA in Economics from Fordham University. Licensed since 2010. I operated as a Sales Agent from 2010 to 2015...
Founder and Principal Broker. BA in Economics from Fordham University. Licensed since 2010. I operated as a Sales Agent from 2010 to 2015...
The 3 ways:
1) Stopping power
2) Differentiation
3) Not "turning off" the A-list buyers
Before diving into all three lets take a look at a few examples of the difference between professional architectural grade photography and photos that are not professionally done.
On these homes, we represented the buyer when they bought the property, and then later helped them to sell the property. Lets compare our professional photography to the MLS photo from when they bought the property. The old examples were used in MLS advertising when these folks originally bought their home. Take a look at the difference
Salt Lake Realty Group
MLS photo from the previous listing
Salt Lake Realty Group
MLS photo from the previous listing
Salt Lake Realty Group
MLS photo from the previous listing
Lets dive into the 3 ways that professional photography helps you sell your home faster and for more money.
1) Stopping power
Modern real estate sales is an online marketing game. Advertising copy is crucially important but what is equally important is the ability to achieve "stopping power" with a potential buyer that is searching for a home. Your home needs to be presented at its highest potential. I'm not going to focus on the negative of how low the bar is set in this industry. I'll bet you know what I mean. As you scroll Zillow or Realtor.com your eyes glaze over as you browse all of the poorly presented primary photos.
2) Differentiation
The key to getting top dollar and selling quickly is differentiation. How do you differentiate? Well I surely hope your answer isn't to differentiate on price. You don't have to price position lower than your competitors to attract more of the qualified buyers that are in the market. Part of the answer: Better photos than your competitors. Top notch photos =more page views on all media=more interested buyers=more showings=more offers=higher probability of a multiple offer scenario=more money.
3) Not "turning off" the A-list buyers
Any home will sell at the right price. The highly qualified and highly motivated buyers do not only buy new construction and remodels. Any home in any condition needs to be presented in its best light to be noticed by motivated buyers and also create urgency to tour your home.
Professional photography is just one aspect of our SELLER PROCESS that achieves results that consistently outpace the market.
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