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Why Some Salt Lake City Homes Aren’t Selling Right Now (January 2026)

Robert Embley

Founder and Principal Broker. BA in Economics from Fordham University. Licensed since 2010. I operated as a Sales Agent from 2010 to 2015...

Founder and Principal Broker. BA in Economics from Fordham University. Licensed since 2010. I operated as a Sales Agent from 2010 to 2015...

Jan 29
Why Homes Aren't Selling in Salt Lake City Right Now January 2026 | Robert Embley
Local Lens • Salt Lake City Market Education

Why Some Salt Lake City Homes Aren't Selling Right Now

⚡ The Short Version: In Salt Lake City, 22.3% of current listings reduced their offering price in the last 30 days. Homes are still selling, but they’re taking longer—and the ones that move faster tend to start with accurate pricing, strong online presentation, and flexible showing access.

If your home has been on the market longer than expected—or expired without selling—you’re not alone. This is happening across Salt Lake City right now.

22.3% of Salt Lake City listings reduced their offering price in the last 30 days

The 3 Most Common Reasons Homes Don’t Sell

  • Pricing based on past markets. Buyers are using today’s data, not 2021 prices.
  • Weak first impressions. Photos and presentation determine whether buyers click or scroll past.
  • Limited showing access. Homes that are hard to see lose momentum.

What’s Actually Working Right Now

  • Pricing accurately from day one
  • Preparing the home before listing
  • Professional photography that stands out online

A Note for FSBO Sellers

FSBO homes in Salt Lake City are typically on the market longer than agent-listed homes. The biggest challenge isn’t effort—it’s pricing accuracy in a changing market.

Want to Understand Your Seller Options?

This market rewards clarity more than speed. I’ve put together a simple seller overview explaining what’s working now.

See Seller Options
Robert Embley, Principal Broker — Salt Lake Realty Group
[email protected] | 801-712-9748